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Pure App, part of the RM Equity Partners (RMEP) portfolio, has recorded significant increases in both user numbers and revenue during the third quarter of 2025. The platform's average monthly active users (MAUs) rose by 59% compared to the same period in the previous year. Revenue also experienced a year-on-year increase of 62% in Q3, with total annual revenues surpassing USD 100 million by year-end.
This growth has been driven by a combination of product and pricing optimizations, strategic user acquisition initiatives, and sustained brand investment. Experiment-driven improvements to the user experience played a critical role in enhancing retention and engagement.
Two major brand campaigns supported this momentum in 2025. In France, the campaign "Liberté, Égalité, Sensualité" was recognized at the SxTech Conference in Berlin (May 2025) as one of the year’s top marketing initiatives. Meanwhile, the "Pleasure is Power" campaign launched in the United States built on this success and helped to significantly raise brand awareness in North America.
Pure App’s continued development reflects RMEP’s focus on scaling digital consumer platforms with strong user engagement and international potential. The results achieved in Q3 underline the effectiveness of combining data-driven brand strategy with agile product development.
About RM Equity Partners
RM Equity Partners (RMEP) is a leading European investor in digital business. The portfolio companies of RMEP employ over 600 people across Europe. Key investments include platforms such as Bergfex, calimoto, Alpy, and Carista. RMEP’s portfolio companies reach over 400 million users globally each year.
